Globalisation has put pressure on all types of business to outsource production, move jobs abroad and, in doing so, cut costs. As a result British producers have been in decline for a number of decades. In recent years, however, increased awareness of climate change, a growing world population, political instability and the financial crisis – not to mention the ethical issues often associated with working conditions abroad – have forced consumers to think more carefully about where their produce comes from.
In the fashion world, the provenance of our clothing has come under similar scrutiny. Unethical working standards abroad; cheap, low quality, "throwaway" clothing; and sustainability issues have become symptomatic of a shallower age with consumers increasingly discriminating about which brands they will buy. Today, the "Made in Britain" tag is a powerful branding message for the trend-conscious, more ethically and environmentally aware shopper.At Make it British they believe that a product’s provenance is of the utmost importance. By buying authentic British goods, manufactured by skilled craftsman using the finest materials, you are helping to keep these skills alive in the UK. If you don’t support those makers in Britain that still have these precious skills, you will lose them forever. Since its launch at the beginning of 2011, Make it British has become the go-to site on the web for news, reports and interviews about British-made products.